This is a rock/world music magazine called MOJO targeted at the older generation who liked real rock music in the 70's/80's.

L- Straight away the masthead stands out, its in your face, bold and big which makes it more attractive. Although the masthead is white it stands out really well against the black background. The house colour theme is very similar to the NME magazine here with the red being very dominant on the front cover. All of the small headlines are in a red font in capital bold letters which also draws attention to them and stand out. The information underneath each headline is in a white font, i think that they have done this to seperate the information from the headlines so that the headlines stand out more so. In the top left corner we see a red box with white font that says "FREE CD" again like the kerrang! magazine its offering us something free to make this magazine appeal to us so that we will buy it. The main headline is above the masthead again an unusual layout but very similar to the NME layout. The writing is in a bold block font which is red so it stands out against the background but also the white masthead.

I- The institution for this magazine is BEUAR MEDIA.

I- The idealogy for this magazine is rock music/world music targeted at an older generation. We know this straight away from the date in which the magazine first began (1946). Also the main image is an older person who looks like they are from the 70's eara. He would not be on the front cover for a modern magazine as they are aimed at a younger generation. I think that this magazine takes a positive look into original rock music and is genrally made for people who enjoyed this old type of rock music when it was popular.

A- Audience which i have already stated will be the older generation maybe in 40's/50's or older as they will remember this rock generation. I think that it is targeted at men as there are no woman mentioned on the front cover and most of the colours are quite dark.

The contents page looks very vintage and straight away we see something which tells us that this is for the older generation, the photographs in black and white i'd say were taken around 10/20 years ago. Also we see a picture of dennis the menace which was popular in the 80's. The photographs just re-enforce us that this magazine is made for an older target audience. The masthead is the same as the masthead on the front cover but black and slightly smaller. There is quite a lot of writing on the contents page, but i think this is because its targeted at an older audience and they will read the magazine, younger people tend to like looking at the photographs more than reading. The theme of red black and white from the front cover runs through to the contents page, red still dominating the page, again like the NME magazine. The contents headlines are in a slightly bolder font than the information underneath, this is to make it bold so you read the title first, and if you are interested in whatever the title tells you, you are more likely to read the story about it inside. I think that this contents page would appeal to an older generation

Here is a double page spread from the Mojo magazine that i found. Straight away when you look at these two pages we can see that the  majority of the space is taken up by a lot of writing in a very small font, which tells us that if you want to know about this story you may have to have quite a bit of time to read through this magazine article. Also from the amountof writing we can also relate this to the target audience. As the target audience is for an older generation who witnessed rock in the 70's and 80's the people who buy this magazine will like to read long articles because when they were younger they will have read a lot more than many people nowadays. Students and teenagers like magazines with plenty of pictures and photographs and little writing, i think this because nowadays there is so much technology and new modern inventions that people take things like reading for granted and dont bother to do it anymore.

At the bottom of the two pages there is a montage of photographs of singers and bands from