Refined Target Audience!

Indie and alternative rock music is all about looking good and being in fashion, neally all indie/alternative rock artists wear modern trendy clothes because they want young people to be interested in them, not just for their music, but for their style too.
Also artists of these two genres are mostly young adults/late teens which makes young people such as myself interested in these artists. Another factor that makes young people interested in this style of music is the artists music that they create. As most of their music is about real life experiences young people can relate to their music and lyrics simply because the artists are young and most of the fans are young which makes it easier to relate to their music.
So after taking all of this into account i have decided to target my magazine from 15-25 years of age. I think that this is a broad target audience covering the late teens and young adult age range, and i think this is a suitable choice because most of the artists are within this age range too.

My name choice!

After thinking of many different names i could use for my music magazine, i have decided to call it "AMPLIFY". I chose this name because my music magazine will be based around rock music which is designed to be performed live, so i think that amplify would be a suitable name choice.

My masthead will be in a large font to re enforce the idea of an amplifier increasing the volume of music.

Music Magazine name ideas!

SOUND!

PS-(Popular sounds)

Tempo!

Amplify

Pulse

Impact

Backstage

musicFM

Drop The Beat

Turn it up

Riot!

Reckless

Rockjam

White Noise!

Price!

Before i decided on a final price for my magzine i needed to research into other music magazines and the prices they charge for each issue. As my music magazine will be targetted at young teenagers/students i will need to make sure that the price of the magazine isn't too high, as this age group may not have as much spending money as adults which have a well payed stable job.

Kerrang! magazine charges £2.20 per issue

Q magazine costs £3.99 per issue

and NME magazine costs £2.20 per issue.

I think that i will make my magazine price £2.10 per issue because it will be slightly cheaper than the NME and KERRANG! magazine. I think this is a good idea because its cheaper than all of the magazine prices above and as NME and Kerrang! are very popular magazines making my price slightly lower than theirs may make my magazine more popular than theirs.

This is a rock/world music magazine called MOJO targeted at the older generation who liked real rock music in the 70's/80's.

L- Straight away the masthead stands out, its in your face, bold and big which makes it more attractive. Although the masthead is white it stands out really well against the black background. The house colour theme is very similar to the NME magazine here with the red being very dominant on the front cover. All of the small headlines are in a red font in capital bold letters which also draws attention to them and stand out. The information underneath each headline is in a white font, i think that they have done this to seperate the information from the headlines so that the headlines stand out more so. In the top left corner we see a red box with white font that says "FREE CD" again like the kerrang! magazine its offering us something free to make this magazine appeal to us so that we will buy it. The main headline is above the masthead again an unusual layout but very similar to the NME layout. The writing is in a bold block font which is red so it stands out against the background but also the white masthead.

I- The institution for this magazine is BEUAR MEDIA.

I- The idealogy for this magazine is rock music/world music targeted at an older generation. We know this straight away from the date in which the magazine first began (1946). Also the main image is an older person who looks like they are from the 70's eara. He would not be on the front cover for a modern magazine as they are aimed at a younger generation. I think that this magazine takes a positive look into original rock music and is genrally made for people who enjoyed this old type of rock music when it was popular.

A- Audience which i have already stated will be the older generation maybe in 40's/50's or older as they will remember this rock generation. I think that it is targeted at men as there are no woman mentioned on the front cover and most of the colours are quite dark.

The contents page looks very vintage and straight away we see something which tells us that this is for the older generation, the photographs in black and white i'd say were taken around 10/20 years ago. Also we see a picture of dennis the menace which was popular in the 80's. The photographs just re-enforce us that this magazine is made for an older target audience. The masthead is the same as the masthead on the front cover but black and slightly smaller. There is quite a lot of writing on the contents page, but i think this is because its targeted at an older audience and they will read the magazine, younger people tend to like looking at the photographs more than reading. The theme of red black and white from the front cover runs through to the contents page, red still dominating the page, again like the NME magazine. The contents headlines are in a slightly bolder font than the information underneath, this is to make it bold so you read the title first, and if you are interested in whatever the title tells you, you are more likely to read the story about it inside. I think that this contents page would appeal to an older generation

Here is a double page spread from the Mojo magazine that i found. Straight away when you look at these two pages we can see that the  majority of the space is taken up by a lot of writing in a very small font, which tells us that if you want to know about this story you may have to have quite a bit of time to read through this magazine article. Also from the amountof writing we can also relate this to the target audience. As the target audience is for an older generation who witnessed rock in the 70's and 80's the people who buy this magazine will like to read long articles because when they were younger they will have read a lot more than many people nowadays. Students and teenagers like magazines with plenty of pictures and photographs and little writing, i think this because nowadays there is so much technology and new modern inventions that people take things like reading for granted and dont bother to do it anymore.

At the bottom of the two pages there is a montage of photographs of singers and bands from

This is another example of a music magazine within the same sub genre choice as mine "NME".

L- The masthead which is "NME" of course is in a very bold block formed font with a white outlining, this stands out instantly as red is a very bold brash colour and against the white border it makes it stand out even more. Also red is associated with passion and danger which may suggest that the music genre trype is passionate and some what dangerous. The headline above the masthead is in a quite unusual place for a headline, usually the masthead is above everything, but here we see something different, but it works well as the mastheasd is so bold the headline doesn't over power the masthead. The headline is in a large bold blocky font again like the masthead and is white, i think that they chose white as it wouldnt stand out too muchh to draw attention away from the masthead. The main headline which is in a very bold red font on the main image is slightly towards the left hand side of the page. Most of the bold headlines and text is on the left hand side which draws attention to that side of the page. Most of the less bold writing is on the right hand side of the page as they are advertising other stories which are featured within the magazine. On the left hand side of the page we can see that the only thing that is advertised is the main story amd image to go along side with it. Similar to the KERRANG! music magazine we can see that there are small storyheadlines at the bottom of the page but not boxed in like kerrang. This is a good idea as it doesnt clutter the page up with lots of writing and text which would cover up the cover image. I think that they have chosen a good house theme colour as the redfont goes with the womans red hair whcih makes it seem much neater and tidier, and genrally look more presentable.

I- The institution for this magazine is Ipc media

I- The idealogy for this magazine would again like the KERRANG! magazine a positive look into music and the music world. I think that this music magazine is a little more celebrity based than KERRANG!, simply because a lot of the stories arent actually about the artists and their music its about them and their lives, a good example of this would be the story headline about Pete Docherty on the front page, so already its advertising personal things to these people and not so much their music career.

A- The audience for this magazine is again young adults/teenagers id say more girls woudl read this magazine as it has more celebrity gossip in it than KERRANG!. I think that this magazine obviously targetted at the same audience as the sub genre target audience, but i think its more of a female targeted audience than male. Especially with the woman on the front page as the main story and as well as anything else it just looks more than a fashion magazine than a music magazine at a glimpse.

This is the contents page for the NME magazine.

Again like the front cover the house colour theme runs through and the colour red is still dominant on this page like the front cover.The masthead links with the masthead on the front cover as we see the NME sign once again but on a black background this time, i think this is to make it stand out more against the white. At the left hand side of the page there is a band index, this is a good idea as we know what bands are included and again the font is in red to stand out against the white background. At the bottom of the page there is a very bold yellow font advetising subscription to the magazine, this is also a good thing to include in a magazine as it can increase more sales. To make this box stand out they have made it black and white and the font is yellow which makes it stand out from the rest of the page simply because the other text is black,  white and red.

The contents headlines along the right hand side are in white font against a black background which makes them appear bolder so you read them first, to help you find whatever your looking for in the magazine.

The photograph is central on the page and doesnt really represent any artist or band whixh makes it seem a little confusing, i think that they should have used a photograph of a band somewhere on teh page to show that this is a music magazine.

This is the double page spread for the NME magazine.

This page at a glance looks quite simple and plain which makes it look quite boring. There is a lot of text which could be quite a bore to read simply becasue of the plain layout in which they have chosen for this story. Something which is good about this story is the house colour theme. The woman is wearing black, has red hair and is sitting on something white and red which are all of the colours used in the magazine. The red material on the chair is appropriate as the headline says "got the love" and the red represents love and passion. I think that they chose white and grey for the background as white represents purity and innosence, maybe they are trying to portray her as innocent and pure. The writing is in a much more flamboient font and less bold than the other font that we have seen previously in the magazine. Although this page does look very different from the other pages in the magazine we can instantly tell it belongs to the NME magazine just becasue of the dominant colour "RED" which runs throughout the magazine.

Market research!

This is an example of a top selling rock music magazine called "KERRANG!".

This is an example of a rock magazine called "Kerrang"

L-  The masthead "Kerrang" is loacated central at the top of the page spread right accross the width of the page. The photograph of the band "You Me At Six" is located infront of the masthead which makes it look 3D  but also makes the masthead look like a peice of glass or a window. We get this impression because the masthead beackground is white and the text itself is black, also the text is shattered, looks broken and smashed which tells us that this genre of music is loud and basically trying to communicate that it can break glass. I think that the choice of blocky square font was also a good idea as it represents the heavyness of the music style and re-enforces the sub genre type. Also this block type of font may be trying to represent the idea of a rock with its hard edges and heavy looking lines.

The headline "You Me At Six" is in  a white font contrasting with the black masthead so both titles can stand out without fighting against eachother and also the reasoning for the headline being white is that if it were black you would not be able to see it against the black background. The yellow taglines under and at the top of the main headline stand out and they also have the shattered glass look to the lettering again like the masthead, this makes it look dramatic and fit in with the masthead style.
This magazine also has two banner headlines at the top and the bottom of the page, this is a good idea as it shows us other headlines that are included in the magazine without cluttering up the page with information. They again fit with the house colour theme and are written in white against the black background for contrast and visability. On the left hand side of the page we see some photographs of bands, the white text tells us the names of each band incase us the audience didnt know already. Also this is again telling us that the bands are included in the magazine without cluttering the front page up with unneccesary text.
Another headline which may stand out to us would be the "FREE POSTER SPECIAL".  The font is again in a blocky square type font which makes it stand out and re-enforse the sub genre style The word free is in a red font which highlights it to make it stand out and make you want to buy the magazine as you will retrieve a free poster inside. Personally i think that the choice of language and text on this front cover was very good as all the text is visable and easy to read and it also links with the style of music in which it is portraying.
I- The instituion for this magazine is BEAUR MEDIA.     

I- the idealogy of this magazine is rock music. Taking a look into rock bands lives, where their next gigs and concerts are and how they got famous. This magazine takes a positive look into the sub genre making millions of people purchase this magazine, simply because its not filled with which music artist recently started doing drugs or who broke up with who. Its not about the celebrity culture its about music, its exactly what it tells you on the front cover. It gives you an insight of band life without the drama like we see in many magazines with celebrities. We see the musicians in this magazine as being normal people, people in which you can relate to and not so much celebrities that you will never meet because there too famous for that.
A-The target audience for this magazine are young adults/ teenagers. We can see this from looking at the front cover because the band members on the front cover look like young adults, also the main band member who is stood central in the page and the main band member is pulling a face to look funny. Also the sub genre "ROCK" is targetted at young people which would indicate why this magazine would be aimed at young adults.

famous.

This is a contents page i found from the KERRANG! magazine, its not the contents page for the front page i found (above) as i couldnt find the right one, but i think that all of the contents pages are quite similar from what i found on the internet.

The house colour theme is the same as the front cover which keeps the magazine looking the same and not looking jumbled up and scruffy. The masthead "CONTENTS" is in quite a round font which personally i think should be different as it doesnt really link with the masthead on the front cover, i think that if it were the same font as the masthead on the front page it would look musch better and it would look more like a rock magazine. From looking at the masthead it could be any magazine now, a much thicker and blockier square font would have been more suitable. Also we see the yellow font like the taglines on the front cover. I think that they chose to use yellow as its a bright and bold colour that will stand out from the white and black, if they just used white and black the magazine would look quite boring and it wouldnt strike you in the same way.

The healines of the contents are also in yellow with a black background which makes them stand out so you see what the main stories are in the magazine. The photographs along the lefthand side of the page have taglines underneath to tell you a small amount of information about the bands/artists that will be featured in the magazine. The name of the bands is in a slightly bigger and bolder than the information about he bands which is underneath, i think that they have done this because if your favorite band is featured your not going to care what they are talking about you will want to read about them.

Here we have a double page story from the KERRANG! magazine. I chose this double page spread as it is quite striking and bold. If you were flicking through a magzine and you turned to this page you would probably turn back to see what it was all about.The masthead "THE BEST MCR" instantly tells us the audience that the magazine is being quite biased towards this magazine as its telling you that its the best. As people who read this magazine will like the same genre they will probably like this band if they havnt already heard of it sicne its being called "the best". The font is in the shattered glass blocky looking font like the masthead on the front cover which re-enforces the sub genre and links with the front cover of the magazine. Again the background is black which makes the white text stand out. The small headlines underneath and on top of the masthead are again in the same font but in a red font colour. The colour red may suggest that this band is passionate about music or are dangerous and outgoing with there songs.The photos are all in sepia which makes them stand out as usually photos are either in colour or black and white, but the sepia effect works well here as it goes with the colour red which is used many times on the pages. The actual story itself isnt very long and only takes up around a quarter of the page, the photographs tend to dominate the page which will attract attention instantly as people tend to look at the phtoographs first. The story isnt too long to read so its boring, but also its not to short so it doesnt have enough information. The red banner which says "world exclusive" in the top left hand side of the page makes us think that this story is very important and may be worth reading, also they have highlighted this is red again to stand out from the black background.

Overall, i think that this magazine has been well thought out and the colour schemes, fonts and photographs have been chosen and used well.